Analytics you can trust, growth you can measure.
Twebz is a GA4 consultancy and SEO studio led by Naveed Tariq. We fix broken tracking, move it server-side, and connect clean data to Google Ads, Meta and your search growth, for businesses across the UK, Europe and the Middle East.
Naveed TariqFounder and GA4 consultant, hands-on on every projectHow server-side tracking works, in 10 seconds.
Your website sends events to Google Tag Manager, a server container cleans them, and the right data reaches Google Ads, Meta, TikTok and GA4 with far fewer losses.
Four services, one clean data foundation.
Web tracking, SEO, content writing and website development. Every project starts with measurement, because SEO, ads and content only pay off when the numbers behind them are right.
Web tracking (server-side and browser-side)
GA4 and Google Tag Manager in the browser, plus a server container, so Google Ads, Meta and GA4 count your real sales and leads.
Fix my tracking →- GA4 and GTM setup, audit and ecommerce events
- Server-side GTM on Stape or your own cloud
- Meta Conversions API with event_id deduplication
- Google Ads enhanced conversions and Consent Mode v2
SEO
Technical audits, keyword strategy, on-page and local SEO, built to rank in Google and be cited in AI answers. 590+ keywords ranked in the top 10.
Grow organic traffic →Content writing
SEO blog posts, service pages and landing pages written around search intent, in clear English your buyers trust.
Plan my content →Website development
Fast WordPress and WooCommerce builds with tracking planned in from day one.
Build with us →Five stages, from first audit to proven numbers.
You see progress every week, and nothing goes live until the data has been checked against your real orders or leads.
Audit
We map every tag, event and conversion, and find what is broken or double-counted.
Plan
A measurement plan tied to your goals, in plain language.
Implement
GA4, GTM and server-side containers built in a safe workspace.
Validate
Test orders and leads checked against your backend before launch.
Report and grow
Dashboards, SEO and ad optimisation on top of trusted data.
Built across real accounts, not demos.
Web tracking
SEO
More of your conversions, actually counted.
Browser-only tags lose data to ad blockers and browser limits. A server container recovers signal and cleans it before it reaches your platforms.
Illustrative example of a typical audit finding.
Remote analytics consulting for Europe, the Gulf and beyond.
Based in Islamabad, Pakistan. Most clients are in the UK, the Netherlands, Finland and the UAE, with weekly updates in your time zone.
Naveed TariqFounder, The Web Zone
Hands-on analytics from the person who runs your project.
Naveed Tariq is a GA4 and server-side tracking consultant with 5+ years of experience in analytics, tracking and SEO. He has run 100+ audits and works directly with every client, so the person who scopes your project is the person who builds it.
- You work directly with the consultant who builds your setup
- Weekly updates and a shared task board
- Every setup validated against real orders or leads
Straight answers about GA4 and tracking.
What does a GA4 consultant do?
A GA4 consultant sets up and audits Google Analytics 4 so that events, conversions and revenue are measured correctly, then turns that data into reports your team can act on.
What is server-side tracking?
Server-side tracking sends event data from a server container, such as server-side Google Tag Manager, to GA4, Google Ads and Meta instead of relying only on the visitor's browser. It improves data accuracy, page speed and control over privacy.
Do you work with clients outside Pakistan?
Yes. Most clients are in the UK, the Netherlands, Finland and the UAE. Work is done remotely, with weekly updates and a shared task board.
How long does a tracking audit take?
A standard GA4 and GTM audit is delivered in 3 to 5 working days, depending on the number of sites, tags and conversion events.
Let's check what your tracking is really telling you.
Send your website and we will review your GA4 and conversion setup, then tell you what to fix first. Business hours: Monday to Friday, 9 AM to 6 PM PKT.